Citi Bike Expansion Campaign 2016

These are graphics made to support Citi Bike's 2016 expansion campaign in New York. I created hand-lettering that was used for the main campaign and for each new expansion neighborhood. The goal was to push away from some of the more corporate brand elements and emphasize the fun and energy of riding a bike in New York City. Citi Bike is now the largest bike share system in the U.S..

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