Citi Bike x Lyft
202 years ago, bikes revolutionized how people got around. And now with the country's biggest bikeshare system available in the palm of every Lyft rider’s hand, they’re changing people’s lives all over again. Since we’re putting the world’s oldest transportation in today’s newest technology, we treated the launch of the bikes in the app just like news outlets did when it first hit the scene - with a modern day twist of course. This was part of a 360º campaign that included paid media, OOH, email and organic social to promote the new partnership in New York City.