Lyft Bikes & Scooters Campaign
In 2018 Lyft made the exciting announcement that it was becoming truly multimodal, offering access to classic bikes, ebikes, scooters and even access to public transit, all from the Lyft app. This was a proposed campaign to get the word out in cities across the country that new, affordable, easy to use, and built-to-fit-everyone transportation is easier to access than ever.
Layout & Type: Rachel Eck
Copy: Katie Novotny