Women Who Bike Campaign
Women make up a much smaller fraction of bike share users in the U.S, relatively. To solve this problem we created the Women Who Bike campaign. Launched in 2017, Citi Bike, Divvy, Ford GoBike and several other bike share systems worked to encourage women ridership and raise awareness. We saw increased user engagement, lots of new posts with the hashtag, and helped establish an online community of women riders within our bike share networks.